Journal of IMAB - Annual Proceeding (Scientific Papers)
Publisher: Peytchinski, Gospodin Iliev ET
ISSN: 1312-773X (Online)
Issue: 2017, vol. 23, issue 1
Subject Area: Medicine
Pages: 1451-1452
DOI: 10.5272/jimab.2017231.1451
Published online: 07 February 2017

J of IMAB 2017 Jan-Mar;23(1):1451-1452
Ivan Doshkov1Corresponding Autor, Mariela Deliverska2
1) Department of health policy and management, Faculty of Public Health, Medical University - Sofia, Bulgaria
2) Department of Medical Ethics and Law , Faculty of Public Health, Medical University - Sofia, Bulgaria.

Marketing management in the sphere of health services is an activity, which has to do with evaluation of the potential (economic, demographic, morbidity etc.) in a given geographical region and with outlining the framework of a competitive and profitable business.
For the provision of effective management, a thorough economic analysis of the healthcare activities is necessary. With view to optimization of the results, economic evaluation at different levels needs to be made, including systematic consideration of the factors, which influence the decision for directing the resources to a given alternative use at the expense of other use.
The management of a healthcare enterprise is successful, only if the management of its individual units is successful and if they work in line with one another for the achievement of the common targets of the organization..

Key words: Medical services, management, healthcare,

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Please cite this article in PubMed Style or AMA (American Medical Association) Style:
Doshkov I, Deliverska M. Key factors in the management of horizontally integrated structure of medical services companies. J of IMAB. 2017 Jan-Mar;23(1):1451-1452. DOI: 10.5272/jimab.2017231.1451.

Correspondence to: Dr. Ivan Doshkov, MD., Department of Health Policy and Management, Faculty of Public Health, Medical University - Sofia; 8, Bialo more str., 1527 Sofia, Bulgaria; E-mail:

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Received: 03 November 2016
Published online: 07 February 2017

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